About Us – ADDS

ADDS is a Mumbai-based Retail and Shopper Solution Agency offering 360° brand-building expertise.
We specialize in brand identity, packaging, shopper strategy, retail and brand experience design.
Blending strategy, creativity, and shopper insights, we craft seamless, high-impact brand journeys.
From packaging to in-store engagement, we deliver solutions that connect brands with shoppers effectively.

360 Retail & Shopper Solutions

Shopper & Strategic Design

Shopper Strategic Design crafts insight-led retail strategies that influence purchase decisions across every step of the shopper journey.It aligns brand communication, in-store experience, and channel dynamics to drive conversion and loyalty.

The goal is to turn brand intent into shopper action through purposeful design at every touchpoint.

Brand Identity Design

We define a brand’s visual and verbal identity through logo, typography, colors, and messaging. Consistency across all touchpoints builds recognition and trust.

Packaging Design

We create impactful Packaging Design that blends aesthetics, functionality, and brand identity. Our approach ensures visually appealing, sustainable, and user-friendly packaging that enhances shelf presence, engages consumers, and reinforces brand recognition.

Store Design

Store design driven by shopper understanding focuses on creating intuitive layouts that align with shopper behavior and missions.
It uses insights like dwell zones, traffic flow, and impulse triggers to optimize navigation and engagement.
The result is a space that not only reflects brand identity but also maximizes shopper satisfaction and conversion.

Retail Design

We create Retail Design solutions that seamlessly blend store layout, branding, and shopper engagement. Our approach enhances customer interaction, optimizes space, and delivers immersive brand experiences that drive loyalty and sales.

Brand Experince Design

Brand Experience Design shapes every brand interaction to be consistent, memorable, and emotionally engaging.
It blends storytelling, sensory cues, and user-centric touchpoints to build strong brand connections and loyalty.

Exhibition Design

We create Exhibition Design solutions that combine strategic storytelling, spatial planning, and interactive elements. Our approach ensures immersive brand experiences, engaging displays, and seamless execution to captivate audiences and maximize impact.